PICKLES
MOTHER'S RECIPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in PICKLES
Buying Intent
8.57
2nd in category
Brand Trust
6.91
index value
Brand Desire
7.56
index value
As of Sep ’26, MOTHER'S RECIPE records a Buying Intent index of 8.57, placing it 2nd of 4 brands measured in PICKLES. Its Brand Trust index reads 6.91 and Brand Desire 7.56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 14.14 | 6.04 | 10.73 |
| Nov ’25 | 3.63 | — | 1.83 |
| Dec ’25 | 47.73 | 5.63 | 30.60 |
| Jan ’26 | 64.91 | 3.34 | 37.20 |
| Feb ’26 | 7.98 | — | 4.04 |
| Mar ’26 | — | 1.07 | 0.66 |
| Apr ’26 | 3.19 | 1.75 | 3.18 |
| May ’26 | 2.24 | 4.63 | 3.96 |
| Jun ’26 | 8.01 | 39.69 | 28.64 |
| Jul ’26 | 1.85 | 7.95 | 6.25 |
| Aug ’26 | 14.29 | 3.62 | 10.03 |
| Sep ’26 | 6.91 | 7.56 | 8.57 |