PICKLES
PRAVIN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in PICKLES
Buying Intent
11.81
1st in category
Brand Trust
10.89
index value
Brand Desire
9.17
index value
As of Sep ’26, PRAVIN records a Buying Intent index of 11.81, placing it 1st of 4 brands measured in PICKLES. Its Brand Trust index reads 10.89 and Brand Desire 9.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3.55 | 14.02 | 10.41 |
| Nov ’25 | 3.63 | — | 1.83 |
| Dec ’25 | 4.07 | — | 2.05 |
| Jan ’26 | 1.68 | 12.82 | 8.50 |
| Feb ’26 | 7.65 | 9.25 | 18.32 |
| Mar ’26 | 3.92 | 3.22 | 3.95 |
| Apr ’26 | 1.33 | 1.12 | 1.01 |
| May ’26 | 7.92 | 22.01 | 17.75 |
| Jun ’26 | 1.86 | 4.84 | 4.23 |
| Jul ’26 | 12.20 | 8.89 | 11.53 |
| Aug ’26 | 10.40 | 3.26 | 6.90 |
| Sep ’26 | 10.89 | 9.17 | 11.81 |