KITCHEN APPLIANCES
NATRAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in KITCHEN APPLIANCES
Buying Intent
2.58
4th in category
Brand Trust
3.06
index value
Brand Desire
1.69
index value
As of Sep ’26, NATRAJ records a Buying Intent index of 2.58, placing it 4th of 6 brands measured in KITCHEN APPLIANCES. Its Brand Trust index reads 3.06 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 1.12 | 15.98 | 10.40 |
| Jun ’26 | 1.07 | — | 0.54 |
| Jul ’26 | 3.16 | 7.95 | 6.38 |
| Aug ’26 | — | 2.04 | 1.24 |
| Sep ’26 | 3.06 | 1.69 | 2.58 |