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KITCHEN APPLIANCES — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 5 brands measured · category Trust 0
As of Jun ’26, ATOMBERG leads KITCHEN APPLIANCES on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ATOMBERG | 20 | 71 | 55 |
| 2 | JAIPAN | 17 | 61 | 40 |
| 3 | PREETHI | 54 | 15 | 34 |
| 4 | PHILIPS | 28 | — | 15 |
| 5 | GLEN | — | 3 | 2 |