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NIRLEP — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 1st of 1 in COOKWARE

Buying Intent
3
1st in category
Brand Trust
3
index value
Brand Desire
2
index value
As of Jun ’26, NIRLEP records a Buying Intent index of 3, placing it 1st of 1 brands measured in COOKWARE. Its Brand Trust index reads 3 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jun ’2511
Aug ’25413
Sep ’25534
Oct ’2521
Nov ’25312
Mar ’26154
Apr ’26244
Jun ’26323