HEALTH INSURANCE - PRIVATE
NIVA BUPA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 8 in HEALTH INSURANCE - PRIVATE
Buying Intent
301.41
1st in category
Brand Trust
354.40
index value
Brand Desire
187.39
index value
As of Sep ’26, NIVA BUPA records a Buying Intent index of 301.41, placing it 1st of 8 brands measured in HEALTH INSURANCE - PRIVATE. Its Brand Trust index reads 354.40 and Brand Desire 187.39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6.18 | 8.08 | 8.43 |
| Oct ’25 | 13.89 | 13.43 | 15.83 |
| Nov ’25 | 32.29 | 54.81 | 47.59 |
| Dec ’25 | 64.40 | 58.25 | 66.43 |
| Jan ’26 | 50.39 | 71.50 | 65.12 |
| Feb ’26 | 28.54 | 22.23 | 26.04 |
| Apr ’26 | 3.19 | 10.96 | 13.05 |
| May ’26 | 39.17 | 8.51 | 25.61 |
| Jun ’26 | 126.23 | 205.72 | 181.51 |
| Jul ’26 | 222.28 | 225.04 | 249.78 |
| Aug ’26 | 244.40 | 344.93 | 329.27 |
| Sep ’26 | 354.40 | 187.39 | 301.41 |