HEALTH INSURANCE - PRIVATE
NIVA BUPA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in HEALTH INSURANCE - PRIVATE
Buying Intent
321
1st in category
Brand Trust
238
index value
Brand Desire
337
index value
As of Aug ’26, NIVA BUPA records a Buying Intent index of 321, placing it 1st of 5 brands measured in HEALTH INSURANCE - PRIVATE. Its Brand Trust index reads 238 and Brand Desire 337. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 10 | 36 | 24 |
| Sep ’25 | 6 | 8 | 8 |
| Oct ’25 | 14 | 13 | 16 |
| Nov ’25 | 32 | 55 | 48 |
| Dec ’25 | 64 | 58 | 66 |
| Jan ’26 | 50 | 72 | 65 |
| Feb ’26 | 28 | 22 | 26 |
| Apr ’26 | — | 4 | 3 |
| May ’26 | 39 | 7 | 24 |
| Jun ’26 | 123 | 206 | 179 |
| Jul ’26 | 222 | 225 | 250 |
| Aug ’26 | 238 | 337 | 321 |