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HEALTH INSURANCE - PRIVATE — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 5 brands measured · category Trust 0
As of Aug ’26, NIVA BUPA leads HEALTH INSURANCE - PRIVATE on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | NIVA BUPA | 238 | 337 | 321 |
| 2 | STAR HEALTH | 102 | 82 | 102 |
| 3 | RELIGARE | 12 | 18 | 18 |
| 4 | MAX BUPA | 4 | 6 | 5 |
| 5 | NIVA BHUPA | 3 | — | 2 |