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HEALTH INSURANCE - PRIVATE — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 8 brands measured
As of Sep ’26, NIVA BUPA leads HEALTH INSURANCE - PRIVATE on Buying Intent among 8 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksHEALTH INSURANCE - PRIVATE leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | NIVA BUPA | 354.40 | 187.39 | 301.41 |
| 2 | STAR HEALTH | 140.66 | 68.42 | 115.84 |
| 3 | ICICI LOMBARD | — | 22.52 | 12.60 |
| 4 | RELIGARE | 5.86 | 9.46 | 8.71 |
| 5 | ADITYA BIRLA HEALTH INSURANCE | — | 15.01 | 8.40 |
| 6 | RELIANCE GENERAL INSURANCE | — | 15.01 | 8.40 |
| 7 | BAJAJ ALLIANZ | — | 2.53 | 1.55 |
| 8 | CHOLA MS | 2.04 | — | 1.03 |