EAR PODS
ONEPLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 8 in EAR PODS
Buying Intent
1.02
5th in category
Brand Trust
1.00
index value
Brand Desire
0.83
index value
As of Oct ’26, ONEPLUS records a Buying Intent index of 1.02, placing it 5th of 8 brands measured in EAR PODS. Its Brand Trust index reads 1.00 and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 1.38 | 1.14 | 1.39 |
| Jun ’25 | 2.66 | 3.31 | 3.36 |
| Jul ’25 | 0.93 | 0.77 | 0.94 |
| Aug ’25 | 1.21 | 6.12 | 4.44 |
| Sep ’25 | 21.34 | 26.80 | 28.22 |
| Oct ’25 | 46.33 | 15.02 | 34.19 |
| Nov ’25 | 36.34 | 21.97 | 32.05 |
| Dec ’25 | 14.97 | 8.95 | 14.04 |
| Jan ’26 | 4.03 | 8.34 | 11.31 |
| Feb ’26 | 22.83 | 1.65 | 14.67 |
| Apr ’26 | — | 1.10 | 0.67 |
| Oct ’26 | 1.00 | 0.83 | 1.02 |