DIVERSIFIED · FAST MOVING ELECTRICAL GOODS

ORIENT — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 3rd of 3 in DIVERSIFIED · FAST MOVING ELECTRICAL GOODS

Buying Intent

1.02

3rd in category

Brand Trust

—

index value

Brand Desire

1.67

index value

As of Oct ’26, ORIENT records a Buying Intent index of 1.02, placing it 3rd of 3 brands measured in DIVERSIFIED · FAST MOVING ELECTRICAL GOODS. Its Brand Trust index reads — and Brand Desire 1.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	0.99	—	0.50
Oct ’26	—	1.67	1.02

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