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GENERAL INSURANCE - PSU

ORIENTAL INSURANCE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 2 in GENERAL INSURANCE - PSU

Buying Intent
7.43
1st in category
Brand Trust
2.04
index value
Brand Desire
9.74
index value
As of Sep ’26, ORIENTAL INSURANCE records a Buying Intent index of 7.43, placing it 1st of 2 brands measured in GENERAL INSURANCE - PSU. Its Brand Trust index reads 2.04 and Brand Desire 9.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Sep ’252.4710.968.15
Oct ’2518.7512.1617.43
Nov ’253.632.003.05
Dec ’25—5.043.08
Jan ’265.042.784.24
Mar ’264.90—2.47
May ’261.402.322.12
Jun ’2614.065.5113.78
Jul ’265.464.365.62
Aug ’265.227.378.16
Sep ’262.049.747.43

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