CANDY / TOFFEE
PARLE MELODY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in CANDY / TOFFEE
Buying Intent
79
1st in category
Brand Trust
56
index value
Brand Desire
85
index value
As of Aug ’26, PARLE MELODY records a Buying Intent index of 79, placing it 1st of 3 brands measured in CANDY / TOFFEE. Its Brand Trust index reads 56 and Brand Desire 85. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3 | 2 |
| Oct ’25 | 38 | 6 | 17 |
| Nov ’25 | 1 | 2 | 3 |
| Apr ’26 | 23 | 88 | 61 |
| May ’26 | 90 | 37 | 72 |
| Jun ’26 | 37 | 172 | 118 |
| Jul ’26 | 4 | 2 | 4 |
| Aug ’26 | 56 | 85 | 79 |