CANDY / TOFFEE
PARLE MELODY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in CANDY / TOFFEE
Buying Intent
23.23
1st in category
Brand Trust
33.40
index value
Brand Desire
8.24
index value
As of Sep ’26, PARLE MELODY records a Buying Intent index of 23.23, placing it 1st of 5 brands measured in CANDY / TOFFEE. Its Brand Trust index reads 33.40 and Brand Desire 8.24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 2.56 | 1.56 |
| Oct ’25 | 38.28 | 5.89 | 16.81 |
| Nov ’25 | 1.21 | 2.40 | 2.71 |
| Apr ’26 | 23.09 | 88.36 | 61.34 |
| May ’26 | 63.12 | 36.92 | 56.65 |
| Jun ’26 | 37.39 | 171.98 | 117.79 |
| Jul ’26 | 3.95 | 2.18 | 3.33 |
| Aug ’26 | 55.73 | 85.11 | 77.27 |
| Sep ’26 | 33.40 | 8.24 | 23.23 |