CANDY / TOFFEE
PULSE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in CANDY / TOFFEE
Buying Intent
7.53
2nd in category
Brand Trust
12.30
index value
Brand Desire
0.84
index value
As of Sep ’26, PULSE records a Buying Intent index of 7.53, placing it 2nd of 5 brands measured in CANDY / TOFFEE. Its Brand Trust index reads 12.30 and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 11.71 | 7.18 |
| Nov ’25 | — | 0.80 | 0.49 |
| Apr ’26 | 1.06 | 3.55 | 3.18 |
| Jun ’26 | 19.31 | 3.31 | 12.85 |
| Jul ’26 | 2.63 | — | 1.33 |
| Aug ’26 | 1.97 | 3.06 | 2.60 |
| Sep ’26 | 12.30 | 0.84 | 7.53 |