HAIR DRYERS
PHILIPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 2 in HAIR DRYERS
Buying Intent
1.12
2nd in category
Brand Trust
1.26
index value
Brand Desire
0.83
index value
As of Oct ’26, PHILIPS records a Buying Intent index of 1.12, placing it 2nd of 2 brands measured in HAIR DRYERS. Its Brand Trust index reads 1.26 and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3.84 | 2.34 |
| Oct ’25 | 0.93 | 8.67 | 5.89 |
| Nov ’25 | — | 2.00 | 1.22 |
| Dec ’25 | 1.63 | — | 0.82 |
| Apr ’26 | 9.30 | 1.75 | 7.25 |
| Jun ’26 | 4.00 | 3.31 | 4.04 |
| Jul ’26 | 3.95 | 1.09 | 2.66 |
| Oct ’26 | 1.26 | 0.83 | 1.12 |