ONLINE SHOPPING PLATFORM
PHONEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in ONLINE SHOPPING PLATFORM
Buying Intent
2
1st in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Aug ’26, PHONEPE records a Buying Intent index of 2, placing it 1st of 1 brands measured in ONLINE SHOPPING PLATFORM. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 3 | 1 | 2 |
| Jun ’25 | — | 3 | 2 |
| Jul ’25 | — | 1 | 0 |
| Sep ’25 | 51 | 14 | 37 |
| Oct ’25 | 7 | 6 | 9 |
| Nov ’25 | 21 | 13 | 20 |
| Dec ’25 | 3 | — | 2 |
| Apr ’26 | 4 | 4 | 5 |
| May ’26 | — | 1 | 1 |
| Jun ’26 | 15 | 60 | 41 |
| Jul ’26 | 4 | 12 | 13 |
| Aug ’26 | 1 | 2 | 2 |