ONLINE SHOPPING PLATFORM
PHONEPE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in ONLINE SHOPPING PLATFORM
Buying Intent
5.80
1st in category
Brand Trust
5.10
index value
Brand Desire
5.28
index value
As of Sep ’26, PHONEPE records a Buying Intent index of 5.80, placing it 1st of 2 brands measured in ONLINE SHOPPING PLATFORM. Its Brand Trust index reads 5.10 and Brand Desire 5.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | — | 3.31 | 2.02 |
| Jul ’25 | — | 0.77 | 0.47 |
| Sep ’25 | 50.84 | 14.38 | 37.07 |
| Oct ’25 | 7.44 | 6.31 | 9.06 |
| Nov ’25 | 21.25 | 13.18 | 20.29 |
| Dec ’25 | 3.25 | — | 1.64 |
| Apr ’26 | 3.99 | 3.55 | 4.80 |
| May ’26 | — | 0.93 | 0.57 |
| Jun ’26 | 14.68 | 59.55 | 40.98 |
| Jul ’26 | 3.53 | 12.00 | 13.38 |
| Aug ’26 | 1.23 | 2.04 | 1.87 |
| Sep ’26 | 5.10 | 5.28 | 5.80 |