Category leaderboard
ONLINE SHOPPING PLATFORM — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 2 brands measured
As of Sep ’26, PHONEPE leads ONLINE SHOPPING PLATFORM on Buying Intent among 2 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksONLINE SHOPPING PLATFORM leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | PHONEPE | 5.10 | 5.28 | 5.80 |
| 2 | PAYTM | — | 0.84 | 0.52 |