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PRIL — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 2nd of 3 in DISHCARE

Buying Intent
2
2nd in category
Brand Trust
index value
Brand Desire
3
index value
As of Jun ’26, PRIL records a Buying Intent index of 2, placing it 2nd of 3 brands measured in DISHCARE. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Apr ’2521
May ’25143
Jul ’25223
Aug ’25656
Sep ’2552
Oct ’25524
Nov ’2591010
Jan ’2621
Mar ’26155
Apr ’2642
May ’26122
Jun ’2632

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