ONLINE BEAUTY STORE
PURPLLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 2nd of 2 in ONLINE BEAUTY STORE
Buying Intent
6
2nd in category
Brand Trust
8
index value
Brand Desire
2
index value
As of Jul ’26, PURPLLE records a Buying Intent index of 6, placing it 2nd of 2 brands measured in ONLINE BEAUTY STORE. Its Brand Trust index reads 8 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 8 | 2 | 6 |