ONLINE BEAUTY STORE
PURPLLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in ONLINE BEAUTY STORE
Buying Intent
10.78
1st in category
Brand Trust
11.86
index value
Brand Desire
3.34
index value
As of Oct ’26, PURPLLE records a Buying Intent index of 10.78, placing it 1st of 2 brands measured in ONLINE BEAUTY STORE. Its Brand Trust index reads 11.86 and Brand Desire 3.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 8.10 | 1.75 | 5.53 |
| Oct ’26 | 11.86 | 3.34 | 10.78 |