POWDERED DRINK
RASNA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in POWDERED DRINK
Buying Intent
81.99
1st in category
Brand Trust
32.07
index value
Brand Desire
113.23
index value
As of Sep ’26, RASNA records a Buying Intent index of 81.99, placing it 1st of 2 brands measured in POWDERED DRINK. Its Brand Trust index reads 32.07 and Brand Desire 113.23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 4.75 | 15.04 | 10.53 |
| Sep ’25 | 11.63 | 1.02 | 7.46 |
| Oct ’25 | 3.49 | — | 1.76 |
| Nov ’25 | — | 47.86 | 27.83 |
| Jan ’26 | — | 1.11 | 0.68 |
| Feb ’26 | — | 2.64 | 1.61 |
| Apr ’26 | 78.62 | 17.99 | 54.43 |
| May ’26 | 81.13 | 48.78 | 72.85 |
| Jun ’26 | 85.13 | 108.82 | 109.00 |
| Jul ’26 | 27.74 | 3.27 | 17.40 |
| Aug ’26 | 2.46 | 3.26 | 3.12 |
| Sep ’26 | 32.07 | 113.23 | 81.99 |