POWDERED DRINK
TANG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in POWDERED DRINK
Buying Intent
55
1st in category
Brand Trust
68
index value
Brand Desire
30
index value
As of Aug ’26, TANG records a Buying Intent index of 55, placing it 1st of 3 brands measured in POWDERED DRINK. Its Brand Trust index reads 68 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 12 | 12 | 13 |
| May ’25 | 13 | 30 | 24 |
| Jun ’25 | 8 | 1 | 5 |
| Jun ’26 | 37 | 126 | 93 |
| Jul ’26 | 56 | 59 | 65 |
| Aug ’26 | 68 | 30 | 55 |