POWDERED DRINK
TANG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 2 in POWDERED DRINK
Buying Intent
65.61
2nd in category
Brand Trust
62.59
index value
Brand Desire
64.41
index value
As of Sep ’26, TANG records a Buying Intent index of 65.61, placing it 2nd of 2 brands measured in POWDERED DRINK. Its Brand Trust index reads 62.59 and Brand Desire 64.41. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 11.94 | 11.50 | 13.37 |
| May ’25 | 13.17 | 29.73 | 24.20 |
| Jun ’25 | 8.23 | 0.88 | 5.36 |
| Jun ’26 | 36.97 | 125.95 | 92.74 |
| Jul ’26 | 56.11 | 58.66 | 64.86 |
| Aug ’26 | 68.54 | 30.08 | 54.88 |
| Sep ’26 | 62.59 | 64.41 | 65.61 |