KITCHEN CHIMNEY
RUWA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in KITCHEN CHIMNEY
Buying Intent
6.67
1st in category
Brand Trust
1.28
index value
Brand Desire
9.74
index value
As of Sep ’26, RUWA records a Buying Intent index of 6.67, placing it 1st of 5 brands measured in KITCHEN CHIMNEY. Its Brand Trust index reads 1.28 and Brand Desire 9.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 55.46 | 13.29 | 42.80 |
| Oct ’25 | 16.39 | 4.05 | 10.80 |
| Nov ’25 | 10.72 | 16.58 | 16.15 |
| Dec ’25 | 6.51 | 35.61 | 25.69 |
| Jan ’26 | 85.38 | 39.86 | 62.08 |
| Feb ’26 | 16.39 | 9.25 | 20.36 |
| Mar ’26 | — | 4.03 | 2.47 |
| Apr ’26 | 3.19 | 0.88 | 2.15 |
| May ’26 | 4.48 | 3.48 | 4.64 |
| Jun ’26 | — | 1.10 | 0.67 |
| Aug ’26 | 2.96 | 3.06 | 2.65 |
| Sep ’26 | 1.28 | 9.74 | 6.67 |