MOUTH FRESHENER - TRADITIONAL
SIR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in MOUTH FRESHENER - TRADITIONAL
Buying Intent
1.03
3rd in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, SIR records a Buying Intent index of 1.03, placing it 3rd of 4 brands measured in MOUTH FRESHENER - TRADITIONAL. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 1.23 | — | 0.62 |
| Sep ’26 | — | 1.69 | 1.03 |