MOUTH FRESHENER - TRADITIONAL
VIMAL PAN MASALA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in MOUTH FRESHENER - TRADITIONAL
Buying Intent
4.74
1st in category
Brand Trust
5.67
index value
Brand Desire
2.53
index value
As of Sep ’26, VIMAL PAN MASALA records a Buying Intent index of 4.74, placing it 1st of 4 brands measured in MOUTH FRESHENER - TRADITIONAL. Its Brand Trust index reads 5.67 and Brand Desire 2.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3.46 | 5.35 | 4.54 |
| Nov ’25 | 3.12 | — | 1.58 |
| Apr ’26 | 5.31 | 1.10 | 4.11 |
| May ’26 | 7.00 | 3.66 | 8.53 |
| Jun ’26 | 28.72 | 24.26 | 30.68 |
| Jul ’26 | 27.18 | 22.15 | 27.56 |
| Aug ’26 | 44.87 | 21.13 | 37.81 |
| Sep ’26 | 5.67 | 2.53 | 4.74 |