MOUTH FRESHENER - TRADITIONAL

BABA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 4 in MOUTH FRESHENER - TRADITIONAL

Buying Intent

2nd in category

Brand Trust

index value

Brand Desire

—

index value

As of Sep ’26, BABA records a Buying Intent index of 2, placing it 2nd of 4 brands measured in MOUTH FRESHENER - TRADITIONAL. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
May ’26	—	3	2
Sep ’26	4	—	2

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