AUDIO EQUIPMENTS
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 11 in AUDIO EQUIPMENTS
Buying Intent
34.76
3rd in category
Brand Trust
7.06
index value
Brand Desire
54.18
index value
As of Sep ’26, SONY records a Buying Intent index of 34.76, placing it 3rd of 11 brands measured in AUDIO EQUIPMENTS. Its Brand Trust index reads 7.06 and Brand Desire 54.18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 32.29 | 53.25 | 47.10 |
| Nov ’25 | 67.32 | 57.10 | 69.97 |
| Dec ’25 | 8.73 | 77.20 | 51.86 |
| Jan ’26 | 135.60 | 45.30 | 92.47 |
| Feb ’26 | 268.90 | 208.83 | 265.40 |
| Mar ’26 | 9.80 | 69.87 | 44.22 |
| Apr ’26 | 157.28 | 66.31 | 122.29 |
| May ’26 | 132.16 | 138.73 | 154.34 |
| Jun ’26 | 65.75 | 135.29 | 111.74 |
| Jul ’26 | 301.26 | 181.19 | 267.92 |
| Aug ’26 | 53.29 | 20.25 | 36.82 |
| Sep ’26 | 7.06 | 54.18 | 34.76 |