AUDIO EQUIPMENTS
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 11 in AUDIO EQUIPMENTS
Buying Intent
115
2nd in category
Brand Trust
66
index value
Brand Desire
141
index value
As of Jun ’26, SONY records a Buying Intent index of 115, placing it 2nd of 11 brands measured in AUDIO EQUIPMENTS. Its Brand Trust index reads 66 and Brand Desire 141. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 52 | 182 | 130 |
| Aug ’25 | 40 | 38 | 43 |
| Sep ’25 | 54 | 150 | 103 |
| Oct ’25 | 32 | 53 | 47 |
| Nov ’25 | 67 | 57 | 70 |
| Dec ’25 | 9 | 77 | 52 |
| Jan ’26 | 136 | 45 | 92 |
| Feb ’26 | 269 | 209 | 265 |
| Mar ’26 | 10 | 70 | 44 |
| Apr ’26 | 157 | 66 | 122 |
| May ’26 | 137 | 138 | 157 |
| Jun ’26 | 66 | 141 | 115 |