AUDIO EQUIPMENTS
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 10 in AUDIO EQUIPMENTS
Buying Intent
65
2nd in category
Brand Trust
70
index value
Brand Desire
53
index value
As of Aug ’26, SONY records a Buying Intent index of 65, placing it 2nd of 10 brands measured in AUDIO EQUIPMENTS. Its Brand Trust index reads 70 and Brand Desire 53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 54 | 150 | 103 |
| Oct ’25 | 32 | 53 | 47 |
| Nov ’25 | 67 | 57 | 70 |
| Dec ’25 | 9 | 77 | 52 |
| Jan ’26 | 136 | 45 | 92 |
| Feb ’26 | 269 | 209 | 265 |
| Mar ’26 | 10 | 70 | 44 |
| Apr ’26 | 157 | 66 | 122 |
| May ’26 | 137 | 138 | 157 |
| Jun ’26 | 66 | 141 | 115 |
| Jul ’26 | 349 | 205 | 309 |
| Aug ’26 | 70 | 53 | 65 |