HYPERMARKET - INDIAN
SPENCER'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 9 in HYPERMARKET - INDIAN
Buying Intent
2.77
8th in category
Brand Trust
3.70
index value
Brand Desire
0.84
index value
As of Sep ’26, SPENCER'S records a Buying Intent index of 2.77, placing it 8th of 9 brands measured in HYPERMARKET - INDIAN. Its Brand Trust index reads 3.70 and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 7.26 | — | 3.67 |
| Sep ’25 | 4.64 | — | 2.34 |
| Oct ’25 | 1.49 | — | 0.75 |
| May ’26 | — | 1.85 | 1.13 |
| Jul ’26 | 31.33 | 6.46 | 19.13 |
| Aug ’26 | — | 4.89 | 2.99 |
| Sep ’26 | 3.70 | 0.84 | 2.77 |