CAFÉ
STARBUCKS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in CAFÉ
Buying Intent
80.82
1st in category
Brand Trust
49.28
index value
Brand Desire
96.34
index value
As of Sep ’26, STARBUCKS records a Buying Intent index of 80.82, placing it 1st of 3 brands measured in CAFÉ. Its Brand Trust index reads 49.28 and Brand Desire 96.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 83.24 | 89.31 | 95.52 |
| Nov ’25 | 136.96 | 164.16 | 169.29 |
| Dec ’25 | 137.05 | 158.14 | 163.83 |
| Jan ’26 | 117.37 | 112.68 | 127.25 |
| Feb ’26 | 101.32 | 166.49 | 151.80 |
| Mar ’26 | 94.66 | 147.75 | 133.06 |
| Apr ’26 | 137.91 | 176.62 | 174.43 |
| May ’26 | 98.55 | 199.77 | 165.27 |
| Jun ’26 | 52.30 | 41.76 | 49.96 |
| Jul ’26 | 43.02 | 221.87 | 148.56 |
| Aug ’26 | 69.80 | 121.89 | 107.09 |
| Sep ’26 | 49.28 | 96.34 | 80.82 |