CAFÉ
STARBUCKS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in CAFÉ
Buying Intent
122
1st in category
Brand Trust
70
index value
Brand Desire
148
index value
As of Aug ’26, STARBUCKS records a Buying Intent index of 122, placing it 1st of 3 brands measured in CAFÉ. Its Brand Trust index reads 70 and Brand Desire 148. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 196 | 162 | 202 |
| Oct ’25 | 83 | 89 | 96 |
| Nov ’25 | 137 | 164 | 169 |
| Dec ’25 | 137 | 158 | 164 |
| Jan ’26 | 117 | 113 | 127 |
| Feb ’26 | 101 | 166 | 152 |
| Mar ’26 | 94 | 148 | 133 |
| Apr ’26 | 138 | 177 | 174 |
| May ’26 | 105 | 199 | 168 |
| Jun ’26 | 61 | 72 | 71 |
| Jul ’26 | 66 | 231 | 165 |
| Aug ’26 | 70 | 148 | 122 |