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CAFÉ — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 3 brands measured
As of Sep ’26, STARBUCKS leads CAFÉ on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | STARBUCKS | 49.28 | 96.34 | 80.82 |
| 2 | BLUE TOKAI COFFEE ROASTERS | 26.46 | 21.60 | 26.68 |
| 3 | CAFÉ COFFEE DAY | 7.64 | 3.09 | 6.52 |