CAKES

SUGAR & SPICE — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 3rd of 3 in CAKES

Buying Intent

3rd in category

Brand Trust

index value

Brand Desire

—

index value

As of Aug ’26, SUGAR & SPICE records a Buying Intent index of 0, placing it 3rd of 3 brands measured in CAKES. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	1	—	0

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