HOTELS - PREMIUM
THE CLARIDGES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 3 in HOTELS - PREMIUM
Buying Intent
2
3rd in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Jun ’26, THE CLARIDGES records a Buying Intent index of 2, placing it 3rd of 3 brands measured in HOTELS - PREMIUM. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 19 | 2 | 12 |
| Nov ’25 | 6 | — | 3 |
| Apr ’26 | — | 2 | 1 |
| May ’26 | 3 | — | 1 |
| Jun ’26 | 1 | 2 | 2 |