FACE SERUM
THE DERMA CO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in FACE SERUM
Buying Intent
1.93
2nd in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, THE DERMA CO records a Buying Intent index of 1.93, placing it 2nd of 3 brands measured in FACE SERUM. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 27.92 | 9.60 | 21.13 |
| Nov ’25 | 16.29 | 17.23 | 19.50 |
| Dec ’25 | 17.11 | — | 8.53 |
| Jan ’26 | 81.54 | 24.60 | 56.01 |
| Feb ’26 | 247.75 | 217.72 | 260.36 |
| Mar ’26 | 65.17 | 211.61 | 156.70 |
| Apr ’26 | 53.85 | 61.89 | 64.72 |
| May ’26 | 24.90 | — | 13.87 |
| Jun ’26 | — | 1.76 | 1.08 |
| Jul ’26 | 1.32 | — | 0.67 |
| Aug ’26 | 2.46 | 2.04 | 2.49 |
| Sep ’26 | — | 3.17 | 1.93 |