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TOPCEM — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 14th of 21 in CEMENT

Buying Intent
5.65
14th in category
Brand Trust
2.78
index value
Brand Desire
5.07
index value
As of Sep ’26, TOPCEM records a Buying Intent index of 5.65, placing it 14th of 21 brands measured in CEMENT. Its Brand Trust index reads 2.78 and Brand Desire 5.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jan ’262.69—1.36
Feb ’264.793.974.84
Aug ’26—2.451.49
Sep ’262.785.075.65

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