EDUCATION TECHNOLOGY - K12
UPGRAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 9 in EDUCATION TECHNOLOGY - K12
Buying Intent
27
4th in category
Brand Trust
16
index value
Brand Desire
30
index value
As of Jun ’26, UPGRAD records a Buying Intent index of 27, placing it 4th of 9 brands measured in EDUCATION TECHNOLOGY - K12. Its Brand Trust index reads 16 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 16 | 30 | 27 |