EDUCATION TECHNOLOGY
UPGRAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in EDUCATION TECHNOLOGY
Buying Intent
42.84
2nd in category
Brand Trust
71.80
index value
Brand Desire
3.09
index value
As of Sep ’26, UPGRAD records a Buying Intent index of 42.84, placing it 2nd of 5 brands measured in EDUCATION TECHNOLOGY. Its Brand Trust index reads 71.80 and Brand Desire 3.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2.80 | — | 1.41 |
| Jun ’26 | 16.57 | 30.10 | 26.58 |
| Jul ’26 | 12.20 | 16.48 | 16.12 |
| Aug ’26 | 11.69 | 6.84 | 10.09 |
| Sep ’26 | 71.80 | 3.09 | 42.84 |