EDUCATION TECHNOLOGY
UPGRAD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in EDUCATION TECHNOLOGY
Buying Intent
10
2nd in category
Brand Trust
12
index value
Brand Desire
7
index value
As of Aug ’26, UPGRAD records a Buying Intent index of 10, placing it 2nd of 3 brands measured in EDUCATION TECHNOLOGY. Its Brand Trust index reads 12 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 16 | 30 | 27 |
| Jul ’26 | 12 | 16 | 16 |
| Aug ’26 | 12 | 7 | 10 |