ONLINE STOCK BROKER
UPSTOX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 5 in ONLINE STOCK BROKER
Buying Intent
41.58
4th in category
Brand Trust
36.68
index value
Brand Desire
44.19
index value
As of Sep ’26, UPSTOX records a Buying Intent index of 41.58, placing it 4th of 5 brands measured in ONLINE STOCK BROKER. Its Brand Trust index reads 36.68 and Brand Desire 44.19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 0.93 | 2.32 | 1.89 |
| Aug ’25 | — | 4.01 | 2.45 |
| May ’26 | — | 1.16 | 0.71 |
| Jun ’26 | 44.85 | 35.00 | 43.45 |
| Jul ’26 | 47.89 | 19.70 | 36.07 |
| Aug ’26 | 21.29 | 35.66 | 33.08 |
| Sep ’26 | 36.68 | 44.19 | 41.58 |