ONLINE STOCK BROKER
UPSTOX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 5 in ONLINE STOCK BROKER
Buying Intent
14
4th in category
Brand Trust
5
index value
Brand Desire
18
index value
As of Aug ’26, UPSTOX records a Buying Intent index of 14, placing it 4th of 5 brands measured in ONLINE STOCK BROKER. Its Brand Trust index reads 5 and Brand Desire 18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1 | 2 | 2 |
| Aug ’25 | — | 4 | 2 |
| Jun ’26 | 14 | 2 | 8 |
| Jul ’26 | 14 | 10 | 14 |
| Aug ’26 | 5 | 18 | 14 |