ONLINE STOCK BROKER
ZERODHA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 5 in ONLINE STOCK BROKER
Buying Intent
48.54
3rd in category
Brand Trust
46.17
index value
Brand Desire
42.15
index value
As of Sep ’26, ZERODHA records a Buying Intent index of 48.54, placing it 3rd of 5 brands measured in ONLINE STOCK BROKER. Its Brand Trust index reads 46.17 and Brand Desire 42.15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 4.48 | 4.57 | 6.19 |
| Jun ’26 | 23.62 | 18.31 | 22.12 |
| Jul ’26 | 22.04 | 10.45 | 17.86 |
| Aug ’26 | 18.33 | 37.88 | 32.20 |
| Sep ’26 | 46.17 | 42.15 | 48.54 |