FORMALWEAR
VAN HEUSEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 4 in FORMALWEAR
Buying Intent
23
3rd in category
Brand Trust
15
index value
Brand Desire
25
index value
As of Aug ’26, VAN HEUSEN records a Buying Intent index of 23, placing it 3rd of 4 brands measured in FORMALWEAR. Its Brand Trust index reads 15 and Brand Desire 25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 15 | 5 | 10 |
| Oct ’25 | 4 | 10 | 9 |
| Nov ’25 | — | 7 | 4 |
| Dec ’25 | 6 | 20 | 16 |
| Jan ’26 | 5 | 3 | 5 |
| Feb ’26 | — | 1 | 1 |
| Mar ’26 | — | 3 | 2 |
| Apr ’26 | 7 | 18 | 15 |
| May ’26 | 1 | 10 | 6 |
| Jun ’26 | 7 | 4 | 6 |
| Jul ’26 | 35 | 115 | 85 |
| Aug ’26 | 15 | 25 | 23 |