FORMALWEAR
VAN HEUSEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in FORMALWEAR
Buying Intent
73.64
2nd in category
Brand Trust
59.74
index value
Brand Desire
72.22
index value
As of Sep ’26, VAN HEUSEN records a Buying Intent index of 73.64, placing it 2nd of 4 brands measured in FORMALWEAR. Its Brand Trust index reads 59.74 and Brand Desire 72.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 3.72 | 10.43 | 8.58 |
| Nov ’25 | — | 7.40 | 4.51 |
| Dec ’25 | 6.51 | 20.00 | 16.12 |
| Jan ’26 | 5.38 | 3.34 | 4.75 |
| Feb ’26 | — | 1.32 | 0.81 |
| Mar ’26 | — | 3.22 | 1.97 |
| Apr ’26 | 6.75 | 17.64 | 15.04 |
| May ’26 | 1.40 | 9.78 | 6.38 |
| Jun ’26 | 6.67 | 4.09 | 6.28 |
| Jul ’26 | 34.76 | 115.55 | 84.91 |
| Aug ’26 | 14.84 | 25.06 | 23.41 |
| Sep ’26 | 59.74 | 72.22 | 73.64 |