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ELECTRONICS

VIJAY SALES — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 4 in ELECTRONICS

Buying Intent
39.01
2nd in category
Brand Trust
42.03
index value
Brand Desire
28.52
index value
As of Sep ’26, VIJAY SALES records a Buying Intent index of 39.01, placing it 2nd of 4 brands measured in ELECTRONICS. Its Brand Trust index reads 42.03 and Brand Desire 28.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Sep ’2519.7070.2568.63
Oct ’2570.7361.7275.52
Nov ’2579.377.4559.54
Dec ’252.038.406.16
Jan ’2612.798.7113.16
Mar ’262.781.532.45
Apr ’2624.9211.9220.27
May ’2663.3022.1346.73
Jun ’2629.4766.0854.65
Jul ’26131.2329.9190.66
Aug ’26139.9824.8391.72
Sep ’2642.0328.5239.01

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