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ELECTRONICS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, RELIANCE DIGITAL leads ELECTRONICS on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | RELIANCE DIGITAL | 114.98 | 77.51 | 97.94 |
| 2 | VIJAY SALES | 42.03 | 28.52 | 39.01 |
| 3 | KOHINOOR ELECTRONICS | 20.37 | 23.31 | 25.08 |
| 4 | BAJAJ ELECTRONICS | 3.83 | 6.86 | 7.01 |