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ELECTRONICS — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 7 brands measured · category Trust 0
As of Aug ’26, RELIANCE DIGITAL leads ELECTRONICS on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | RELIANCE DIGITAL | 122 | 149 | 152 |
| 2 | VIJAY SALES | 140 | 64 | 113 |
| 3 | KOHINOOR ELECTRONICS | 15 | 5 | 10 |
| 4 | BAJAJ ELECTRONICS | 4 | 2 | 4 |
| 5 | CROMA | 3 | 3 | 4 |
| 6 | CROMA | — | 2 | 2 |
| 7 | GREAT EASTERN RETAIL | — | 1 | 1 |