DEO/PERFUME - PREMIUM
ZARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 2nd of 3 in DEO/PERFUME - PREMIUM
Buying Intent
0
2nd in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Jul ’26, ZARA records a Buying Intent index of 0, placing it 2nd of 3 brands measured in DEO/PERFUME - PREMIUM. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 3 | — | 1 |
| Jul ’26 | — | 1 | 0 |