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DEO/PERFUME - PREMIUM — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 2 brands measured
As of Jun ’26, CALVIN KLEIN leads DEO/PERFUME - PREMIUM on Buying Intent among 2 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | CALVIN KLEIN | 48 | — | 27 |
| 2 | POISON | — | 2 | 1 |