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BRANDED FASHION - PREMIUM — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 3 brands measured · category Trust 0
As of Aug ’26, CALVIN KLEIN leads BRANDED FASHION - PREMIUM on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksBRANDED FASHION - PREMIUM leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | CALVIN KLEIN | 2 | 9 | 7 |
| 2 | RALPH LAUREN POLO | — | 2 | 1 |
| 3 | GUESS | — | 1 | 0 |