Category leaderboard
BREAKFAST CEREAL — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 3 brands measured · category Trust 0
As of Aug ’26, QUAKER OATS leads BREAKFAST CEREAL on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksBREAKFAST CEREAL leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | QUAKER OATS | 1 | 28 | 16 |
| 2 | KELLOGG'S | 17 | 5 | 13 |
| 3 | KELLOGG'S CHOCOS | 5 | — | 2 |