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CHANNEL CLUSTER — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 3 brands measured · category Trust 0
As of Aug ’26, STAR leads CHANNEL CLUSTER on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | STAR | 20 | 10 | 16 |
| 2 | TV9 | 1 | — | 1 |
| 3 | SUN TV | 1 | — | 1 |