CHANNEL CLUSTER
SUN TV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in CHANNEL CLUSTER
Buying Intent
1
2nd in category
Brand Trust
1
index value
Brand Desire
—
index value
As of Aug ’26, SUN TV records a Buying Intent index of 1, placing it 2nd of 3 brands measured in CHANNEL CLUSTER. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 94 | 58 | 83 |
| May ’25 | 127 | 139 | 149 |
| Jun ’25 | 113 | 121 | 127 |
| Jul ’25 | 133 | 110 | 134 |
| Aug ’25 | 78 | 25 | 53 |
| Sep ’25 | 20 | 35 | 31 |
| Oct ’25 | 16 | 20 | 20 |
| Nov ’25 | 49 | 44 | 52 |
| Dec ’25 | 69 | 118 | 101 |
| Jan ’26 | 75 | 54 | 70 |
| Feb ’26 | 6 | 24 | 21 |
| Aug ’26 | 1 | — | 1 |