CHANNEL CLUSTER
SUN TV — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in CHANNEL CLUSTER
Buying Intent
7.62
1st in category
Brand Trust
11.13
index value
Brand Desire
1.69
index value
As of Sep ’26, SUN TV records a Buying Intent index of 7.62, placing it 1st of 1 brands measured in CHANNEL CLUSTER. Its Brand Trust index reads 11.13 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 16.24 | 19.56 | 20.46 |
| Nov ’25 | 48.96 | 44.18 | 51.95 |
| Dec ’25 | 68.74 | 117.88 | 100.59 |
| Jan ’26 | 74.91 | 54.31 | 70.39 |
| Feb ’26 | 6.39 | 24.00 | 21.35 |
| Mar ’26 | 62.22 | 53.98 | 62.93 |
| Apr ’26 | 18.22 | 22.89 | 23.47 |
| May ’26 | 11.95 | 26.55 | 20.43 |
| Jun ’26 | 1.07 | — | 0.54 |
| Jul ’26 | 2.63 | 3.91 | 4.21 |
| Aug ’26 | 5.13 | 8.66 | 7.71 |
| Sep ’26 | 11.13 | 1.69 | 7.62 |