CHANNEL CLUSTER
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 2 in CHANNEL CLUSTER
Buying Intent
1.91
2nd in category
Brand Trust
3.77
index value
Brand Desire
—
index value
As of Oct ’26, SONY records a Buying Intent index of 1.91, placing it 2nd of 2 brands measured in CHANNEL CLUSTER. Its Brand Trust index reads 3.77 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 2.67 | — | 1.35 |
| Jul ’26 | 1.32 | — | 0.67 |
| Oct ’26 | 3.77 | — | 1.91 |