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DTH — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 3 brands measured · category Trust 0
As of Jun ’26, TATA PLAY leads DTH on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TATA PLAY | 51 | 48 | 54 |
| 2 | DISH TV | — | 16 | 9 |
| 3 | AIRTEL | 8 | — | 4 |