Category leaderboard
DTH — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 1 brands measured
As of Sep ’26, TATA PLAY leads DTH on Buying Intent among 1 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksDTH leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TATA PLAY | 31.88 | 12.37 | 24.53 |