Category leaderboard
TOOTHPASTE - AYURVEDIC — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, PATANJALI DANT KANTI leads TOOTHPASTE - AYURVEDIC on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksTOOTHPASTE - AYURVEDIC leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | PATANJALI DANT KANTI | 46.44 | 107.47 | 81.86 |
| 2 | DABUR MESWAK | 3.83 | — | 1.93 |
| 3 | DABUR RED | 1.02 | — | 0.52 |
| 4 | VICCO VAJRADANTI | — | 0.84 | 0.52 |