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WRITING INSTRUMENTS — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 3 brands measured
As of Jun ’26, CLASSMATE leads WRITING INSTRUMENTS on Buying Intent among 3 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | CLASSMATE | 53 | 102 | 88 |
| 2 | CAMEL | — | 30 | 17 |
| 3 | PENTONIC | 3 | — | 1 |