Privacy Policy

Account data — name, work email address, organisation, and a securely hashed password when you register.

Billing data — your plan, transaction references and GST details needed for invoicing. Payments are processed by Razorpay; we never receive or store your card, UPI or bank credentials.

Usage and technical data — pages viewed, actions taken, IP address and browser type, used for security, support and product improvement. We use browser local storage to keep you signed in and to remember preferences.

Cookies and advertising data — we use Plausible Analytics, which counts page views without cookies and without personal data. We also use the Google Ads tag, which places cookies on your device and sends Google the page you viewed, your IP address and your browser details. Google uses this to measure how our advertising performs and to show you our advertising on other websites. You can review and turn off ad personalisation in your Google account settings, and you can block or delete cookies in your browser at any time.

The consumer research behind the India Buying Intent Index is collected and processed separately, in anonymised and aggregated form. The Platform displays aggregate results only and never exposes personally identifiable respondent information. Subscriber accounts are not linked to respondent data.

To provide and secure the service, manage your subscription, issue invoices, respond to support requests, improve the product, measure how our advertising performs, and send service communications such as alerts and reminders you have opted into. We do not sell personal data.

We share data only with service providers needed to run the Platform: Razorpay for payment processing, cloud infrastructure providers for hosting and backups, email delivery services for service communications, and Google for advertising measurement as described in section 1. We may disclose data where required by law or to protect our legal rights.

The Platform is served over HTTPS, passwords are stored hashed, and access to production systems is restricted. We retain account and billing data for as long as your account exists and thereafter as required by law, including tax record-keeping requirements.

You may request access to, correction of, or deletion of your personal data, and may raise any grievance about its handling, by writing to support@buyingintent.in. We respond to grievances within the timelines prescribed by applicable law.

We may update this policy from time to time. Changes will be posted on this page with a revised “Last updated” date.

Mustard Communications Private Limited · GSTIN 27AAFCM4337C2ZO
Registered office: 806 B Sandy Flama, Dosti Flamingos, TJ Road, Sewri, Mumbai - 400015, Maharashtra, India
Email: support@buyingintent.in