Terms & Conditions

Last updated: 18 Oct ’26

These Terms and Conditions ("Terms") govern your access to and use of BuyingIntent.in (the "Platform"), operated by Mustard Communications Private Limited (the "Company", "we", "us"). By creating an account or subscribing, you agree to these Terms.

1. The service

The Platform provides subscription access to the India Buying Intent Index and related brand intelligence, built on structured primary research by TRA Research. The service is an online database access service to a B2B buying intent data platform, intended for business and professional use.

2. Accounts

You must provide accurate registration details and keep your login credentials confidential. You are responsible for all activity under your account. Access is per named user seat as defined by your plan; credentials must not be shared beyond the seats included in your subscription.

3. Subscriptions and payment

Paid plans are billed per billing cycle (monthly or annual) as a one-time payment, processed securely through Razorpay. All prices are in Indian Rupees and are inclusive of GST; the price shown is the price charged. A GST tax invoice is provided for every payment.

Subscriptions do not auto-renew and no auto-debit mandate is created. Continued access beyond the paid period requires a fresh payment.

4. Ask BII credits

What credits are. Ask BII uses credits for paid answers. Credits are not money and are not shown as rupees. They have no cash value, cannot be refunded as cash and cannot be transferred to another account.

Free answers. Help, clarifications, a name that is not in the data, errors and notes outside Ask BII's scope use no credits.

Some answers are already free on buyingintent.in: on the India page, a Brand page or a demo brand. Ask BII opens that page and uses no credits.

The same question asked again by the same account within 30 days uses no credits, as long as the data has not changed since.

Prices and Proceed. A paid answer shows its price in credits before it runs. It runs only when you choose Proceed, and the credits used stay within the price shown.

Prices run from 60 to 600 credits by the size of the question. Each extra brand, metric and 12 months, a category or cut and the kind of question add to the price.

A follow-up in the same thread costs 75% of its price, and every later follow-up 50%.

If a part of an answer has no reading, you pay only for the part shown. An answer that does not complete is not charged.

When your credits run short. An answer needs at least 60 credits. If you have fewer credits than the price but at least 60, the answer still runs and uses the credits you have left. Below 60 credits, add a pack to carry on.

Free credits. Every new account gets 2,000 credits, free, once.

On the 1st of each month every account is topped up to 2,000 credits, free. The top-up only fills the account up to 2,000. It does not pile up, and paid packs are not touched.

Free credits follow the same rules as paid credits and no invoice is issued for them. Free credits can be withdrawn from accounts opened to collect the offer more than once.

Packs. A pack is any multiple of ₹ 1,000 from ₹ 2,000 to ₹ 2,00,000, paid through Razorpay by UPI, card or net banking. The price includes GST.

Credits from a pack land in the account as soon as Razorpay confirms the payment, usually within seconds. If a payment is taken and the credits are missing after an hour, write to support@buyingintent.in with the payment id.

The credits are then added by hand.

A GST invoice is sent to the account email within three working days of the payment.

Validity and order of use. Credits are valid for 12 months from the day they are added and are used oldest first. Unused credits lapse after 12 months.

Refunds. A pack is delivered the moment the payment is confirmed, so the pack fee is not refundable once the credits are added. A duplicate payment, a debit without credits being added, or a charge different from the price shown is refunded under the Refund Policy.

If an answer was charged and did not arrive, say so and the credits are put back.

Automatic payments. Nothing is charged to any card or bank account on its own unless you turn on auto top-up. When it is on, it opens a Razorpay payment for the pack you chose. No auto-debit mandate is created.

WhatsApp. Ask BII on WhatsApp uses the same account and the same credits as the website. A WhatsApp number is linked to an account by confirming the account email once. The same rules on free and paid answers apply.

Team and staff accounts. Buying Intent staff use team credits for their own work, topped up to 10,000 on the 1st of each month. Their answers still run when the team credits run out, and every answer is recorded the same way.

The Refund Policy governs payments for credit packs.

5. Licence and acceptable use

Your subscription grants a limited, non-exclusive, non-transferable licence to use the Platform and its data for your organisation’s internal business purposes. You must not resell, redistribute, republish, scrape, or systematically extract Platform data, or make it available to any third party, without our prior written consent.

6. Intellectual property

The Platform, the India Buying Intent Index, its methodology, scores, reports, software and content are the intellectual property of the Company and its research partners and licensors, and are protected by applicable intellectual property laws. No rights are granted except as expressly stated in these Terms.

7. Research information only

The Platform presents research-based market intelligence to support business decision-making. It is not financial, investment, legal or professional advice, and no outcome is guaranteed. The service is provided on an “as is” and “as available” basis.

8. Limitation of liability

To the maximum extent permitted by law, the Company’s total liability arising out of or relating to the service is limited to the subscription fees paid by you for the then-current billing period. The Company is not liable for indirect, incidental, special or consequential losses, or loss of profits, revenue or data.

9. Suspension and termination

We may suspend or terminate access for breach of these Terms, misuse of the Platform, or unlawful activity. You may stop using the service at any time; the Cancellation Policy and Refund Policy govern the effect on your subscription.

10. Changes

We may update the Platform and these Terms from time to time. Material changes will be posted on this page with a revised “Last updated” date. Continued use after changes take effect constitutes acceptance.

11. Governing law and jurisdiction

These Terms are governed by the laws of India. Courts at Mumbai, Maharashtra have exclusive jurisdiction over any dispute arising from or relating to these Terms or the service.

Contact

Mustard Communications Private Limited · GSTIN 27AAFCM4337C2ZO
Registered office: 806 B Sandy Flama, Dosti Flamingos, TJ Road, Sewri, Mumbai - 400015, Maharashtra, India
Email: support@buyingintent.in

Our policies

BuyingIntent.in is operated by Mustard Communications Private Limited. The India Buying Intent Index is published monthly by TRA Research.