MUTUAL FUND
ADITYA BIRLA SUN LIFE MUTUAL FUND — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 13 in MUTUAL FUND
Buying Intent
25.56
5th in category
Brand Trust
3.77
index value
Brand Desire
36.07
index value
As of Oct ’26, ADITYA BIRLA SUN LIFE MUTUAL FUND records a Buying Intent index of 25.56, placing it 5th of 13 brands measured in MUTUAL FUND. Its Brand Trust index reads 3.77 and Brand Desire 36.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 1.10 | 0.67 |
| Oct ’26 | 3.77 | 36.07 | 25.56 |